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SATMA Siyabalanda Campaign
August 1, 2017 @ 00:00 - August 30, 2017 @ 00:00
Each year as part of the Roadshow Campaign, the SATMA Awards sends a Team abroad, where we are hosted by community and political leaders, internationally acclaimed artists and producers, and a variety of amazing people who we fondly refer to as friends of the SATMA’s.
The SATMA Team is usually made up of top local traditional musicians and groups, local media and stakeholder representatives.
This annual tour is one of the most anticipated events on the SATMA Calendar as we explore the history and heritage of the music cultures on other continents; whilst sharing the richness of our local music heritage with our gracious hosts.
In 2016 we were hosted by Greg Johnson (KJLH Radio – owned by Stevie Wonder) and Nat King Jnr., in the very vibrant city of Los Angeles, California.
The Ukhozi FM ‘Afternoon Drive-Time’ Radio Show DJ’s joined us on the Siyabalanda tour, and they hosted their show everyday, “Live from LA”. This cross-continental broadcast bridge allowed for our local audiences to be part of the international experience; including interviews and interactions with numerous international artists and music industry leaders.
Over the two weeks of the tour, the Siyabalanda Team were treated to exclusive live performances from the likes of the 2016 American Idol’s Top 3, in the studio where Legends such as Michael Jackson recorded songs like ‘We Are the World.
At the very heart of it all… Siyabalanda exists for us to proudly share local music and heritage with some of the most influential leaders, in some of the most influential countries in the world; whilst developing a network that connects Africa’s diaspora…. directly and globally.